Singapore - Global
⌖ I joined SO-FAR in November 2019 as Lead, Incubator Programme to onboard and promote artists between Southeast Asia and Europe + Turkey. While based in Istanbul, I helped expand SO-FAR’s network of artists and galleries, nurturing relationships through mentorship, writing and interviews.
Web3 Strategy⌖ From late-2020 until end of 2021, I advised SO-FAR on its transition strategy from its existing model as an online art gallery and publication towards its ambition as a web3 new media platform with a focus on NFTs and digital experiences. I consulted for the Founder/CEO on aspects from fundraising and investor relations to business plan, brand strategy and first hires. When SO-FAR launched anew, I focused my advisory on mindfully bridging the company’s stakes in web3 (investor expectations, NFT sales and community) with the more sensitive workings of the ‘trad’ art world and academia which SO-FAR had until then built its previous reputation on.
Editorial⌖ In addition to writing, editing and commissioning essays and interviews for the publication, I took on the role of Guest Editor alongside Yin Aiwen for PLATFORMS, a 5-chapter Issue investigating platform design and web architectures. Published in 2021-2022, the Issue unfolded through interdisciplinary dialogues and essays from contributors including K Allado-McDowell, Metahaven, Keiken, Markus Selg, Thiago Martins de Melo, Kathryn Lofton and more artists, theorists, writers and researchers.